Seasoned Product Designer and Strategist
I’m a Product Designer with over a decade of experience translating complex user needs into strategic, systemic solutions that bridge the gap between what users truly need and what can create real impact for business. My journey – from Mechanical Engineering to Design – gave me a unique lens: the rigour of problem-solving combined with creative exploration.
I’ve led strategic design projects across SaaS, Supply Chain, Enterprise, and Consumer products in travel and entertainment. Thriving in complexity, I’ve leveraged user research and behavioural insights to navigate multi-stakeholder constraints and adapted design strategy as business needs evolved.
My strength lies in making the invisible visible; translating user psychology into product decisions, business constraints into creative opportunities, and uncertainty into clarity.
